The Row Bags Under 1500 Dollars and The Actual Entry Level
The common assumption is that the entry price for The Row sits somewhere north of three thousand dollars. That is where the coverage sits, since the Margaux and the Marlo photograph well and resell loudly. The real floor sits far lower. On observed 2026 market prices the line starts at $590, and a genuine shelf of the row bags runs between that figure and $1,500 — current catalogue, not outlet stock and not archive. What gets given up at this level is size and, usually, material weight; what stays is the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. The guide below sets out the shelf plainly, names the observed prices and identifies where it stops being good value.
What the Entry Shelf Really Is
The first thing worth understanding is that the sub-$1,500 group is not a diffusion line or a separate label. These are catalogue pieces sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. What is traded away is scale and material, not standards. There is simply no large structured calfskin bag at this price anywhere in the current line-up; what you get instead is either physically smaller or made in one of the house’s lighter materials. The exchange is an honest one rather than a compromise, and that is why the shelf designer fashion tends to be the starting point for anyone new to the row fashion vocabulary. It also means the shelf is a shallow one — cross $1,500 and prices rise fast through the Park Totes and the Bourse Clutch into the main range.
The Bags Under 1,500 Dollars, With Prices
Here is the shelf as observed in 2026, listed from the cheapest entry upward. Each figure is a market observation and not an official tariff, because the brand publishes no master price list and stockists differ. Sizes and colourways move in and out of stock, so a model listed here may be temporarily unavailable without leaving the line. Two entries show a second price because a further size has been observed at that figure. If you find something dramatically below these numbers, read it as a warning sign and not a discount; that logic covers every listing of the row for sale you encounter secondhand. Read the right-hand column first if you are shopping by function rather than by budget.
| Model | Observed price, 2026 | Format |
|---|---|---|
| Double Travel Wallet | $590 | Flat wallet, the least expensive way in |
| Boone Tote | $900 | The lighter tote, smaller size |
| Cecily Mini Tote | $950 | A mini tote, carried by hand |
| Ray Pouch | $950 / $1,100 | Zip pouch in two observed sizes |
| Large Boone Tote | $950 | The larger Boone body |
| Travel Pouch | $990 | Flat travel case |
| Sally | $1,000 | Small bag; the first step into four figures |
| 90’s Bag | $1,090 | Soft shoulder bag, signature silhouette |
| Brian Tote | $1,100 / $1,200 | Two observed tote sizes |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | Crossbody in the Park family |
| Lori | $1,350 | A shoulder bag |
| Rene Crossbody | $1,350 | Crossbody |
| Half Moon | $1,390 | The crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Structured compact clutch |
| Idaho | $1,420 | Top handle, and an XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | A shoulder version of the 90’s silhouette |
If a Real Bag Matters More Than an Accessory
Since half the shelf consists of pouches, wallets and mini formats, the useful question is which entries function as a daily handbag. Three answers stand out on the observed line-up. Strongest is the Half Moon at $1,390, a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, because published measurements conflict between sources. One stockist has been observed listing a leather variant of the same bag at $1,690, a reminder of how quickly the material step lifts you off this shelf. The 90’s Bag at $1,090 is the other true handbag here, carrying one of the four silhouettes that anchor the entire catalogue. The Brian totes at $1,100 and $1,200, along with the Boone pair at $900 and $950, handle the carry-everything role for less money, if a tote works for you.
If You Want the Smallest Reasonable Commitment
Plenty of buyers want to own the construction rather than the silhouette, and that is a legitimate reason to begin at the very bottom. The Double Travel Wallet at $590 delivers the leather, the stitching and the edge finishing into your hand for the smallest sum the brand asks for anything. Doing the same job with slightly more presence are the Ray Pouch at $950 and the Travel Pouch at $990, both of which live inside larger bags comfortably. At $1,000 and $950 respectively, Sally and the Cecily Mini Tote sit where a small object starts behaving like a bag. Nobody will mistake these for a Margaux, and none of them carry the resale profile of the signature shapes. They buy first-hand contact with the material standard before you put four or five thousand dollars into a row bag you have only seen photographed.
What You Are Paying For at This Level
It helps to know what is being funded when the price is under $1,500, because the answer is not the same as at the top of the range. Construction standards are shared throughout: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What does change is the quantity and grade of material, and the amount of hand-finishing a smaller panel requires. That explains how a pouch and a large structured top-handle can come out of the same workshop discipline and sit four thousand dollars apart. The points below are the practical consequences for a first purchase. None of these is a deal-breaker, they are just what the entry shelf is.
- Smaller formats mean less hardware, which is where a lot of cost sits on the bigger bags
- Lighter materials wear less well over time than structured calfskin
- The non-leather pieces — canvas, nylon, sisal — forgive water and wear the least
- The structural signature is harder to read on small bags, since they hold shape less dramatically
- Seasonal colours take the deepest discounts later, at every price point in the range
How the Entry Shelf Behaves Secondhand
Resale is why many buyers look at this brand in the first place, so it deserves a straight answer rather than a sales pitch. The Row recorded 97% brand-level value retention in the Rebag CLAIR 2025 report, crossing into the top tier for the first time and placing behind only Telfar, Hermes and Goyard. At model level the Half Moon shoulder was recorded at 106% retention, with the N/S Park Tote at 146%, the strongest performer in the line. A separate signal concerns the 90’s Bag, flagged as a riser on reported eBay search volume up around 55% year on year as of April 2025. None of that is investment advice; it is observed market behaviour, and it is concentrated narrowly, with black and neutral calfskin in the signature silhouettes holding value while canvas, nylon, sisal and seasonal colours discount. So two of the strongest performers on record begin on or near this shelf, which is unusual for an entry tier.
A Buying Order That Works

For anyone approaching the range for the first time, sequence matters more than budget. The error is to buy the cheapest available item and conclude the brand is overpriced, because a $590 wallet cannot show what a structured bag does. The better route starts with function, checks the silhouette against your actual carry, and only then looks at the number. Buying new from the brand’s own store or an established multi-brand retailer takes authentication risk off the table, and that is worth something at this price. Should you buy secondhand, use the platforms that authenticate in hand and treat anything far below the figures above with scepticism. Below is the order that produces the fewest regrets among first-time buyers of row handbags.
- Start by fixing the format — tote, shoulder, crossbody, clutch or pouch
- Take only the entries in that format from the table above onto your shortlist
- Get one in your hands at a boutique or stockist if possible, since these bags photograph badly
- Go with black or a neutral if resale matters to you in any way
- At this level, buy new unless the secondhand saving is genuinely large
- Anything in the low hundreds is a counterfeit signal, not a bargain
